Sephora jacks up price for UD naked palette

I got an email to notify me that the popular UD Naked palette was available. I was ecstatic .. that was until I went to pay... The price for the palette changed from $53CAD (before logging in) to $58CAD (after logging in)... Now if I didn't look carefully at my order I would have just paid it! It's not that much of a price increase but it is a matter of principle... How many other people has Sephora ripped off?? I am not impressed... I guess I will have to wait till its available at the store.... Ughh... such a disappointment.